When to use manual email filtering and when to start automating newsletters: Follow-up guide on managing newsletters

The first letters to the first clients are almost a digital romance. But as soon as the number exceeds a few dozen or even a hundred, the romance instantly evaporates. The unique responses to each request or the shaping of out-of-the-box texts of emails stops. Daily communication with the flow of letters, appeals and ready-made newsletter templates gradually destroys the quality of work. And one must think about how to put this flow into the hands of an automated system.

At https://reply.io/follow-up-guide/ you can read a detailed instruction on how to handle emails for users in automated mode. Here are detailed instructions based on the practice of using and expanding leads through automated mailings. The basis for these recommendations served as a practical work of specialists of a well-known company, which deals with the problems of automation of Internet marketing, in particular the management of electronic mailings – Reply.io. We now turn our attention to an important question for the user: when should you finally given up trying to cope with the flow of letters and messages by one person?

Even if it’s simple: it’s not worth doing routine and useless work

The value of a company employee and his thinking is that a person can build such logical chains and so comprehend the sales process as no machine, even the most perfect one, can do. That’s why it’s worth thinking about automating the process of processing and sending emails almost immediately. Moreover – if you begin to establish rules, create algorithms of processing from the very beginning of the project, then it does not take long to move to an automated communications management system.

Start: from the first client to infinity

In fact, you can manage mailing lists with an automated filtering and sending option, even starting with a single client. The optimal specific weight of users to be worked in the active mode on their own cannot exceed 50-100 units per day. However, such a work schedule is very tedious and requires a lot of concentration. The optimal number of clients with whom it is necessary to communicate constantly and work in active mode should not exceed 50 accounts per working shift. The activity of users should be considered, i.e., it is possible to look through more than 100 emails, but there is no need to react to them. Therefore, it is the need to provide a qualified response or response in the form of action that is considered:

  • purchase processing;
  • shipping;
  • transfer of information;

Which mode to choose in a specific situation should be determined based on many factors: the marketer’s workload, user activity, and the need to provide answers, which will take a significant amount of time.