As you know by now, it is a reality that marketing teams do not bet too much on offline advertising due to both its high price and the fact that the specific target audience is not usually reached.
For these reasons, companies carry out digital advertising as a channel to boost sales since by being able to measure in more detail, budgets can be optimized and better distributed, being able to adjust them to the objectives of each company and in a more segmented way. Now yankee journal offers a great deal of information now.
The two Options
The two most used means are advertising through search engines and advertising on social networks. The reason is simple: consumers use search engines and social networks, especially Facebook, during their purchase process to find information about a certain product or brand, get promotions or simply as a means to communicate. Guiding them through this process with advertising carefully targeted to their needs will help them ultimately make a purchase.
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- Lately you have heard about programmatic advertising, a type of online advertising that is emerging and that is having more boom, but surely this does not clarify too much, so then we will explain what this type of advertising consists of, since it is What you want is to increase the visits to your website and generate leads in order to increase sales. You have to keep reading.
The Brand Option Now
For your brand to reach your target audience at the optimal time, you have to know that programmatic advertising is what you need. These advertising segments the public based on algorithms that are based on the well-known Big Data, as an example: if you are the owner of a company that sells sportswear, what you are looking for is people, mainly of an age medium with healthy lifestyles. With this new advertising method, only the users described above in the example will receive advertising for your product or brand in the form of a banner on any web page they search through internet search engines, since they are the profile of your potential consumers or buyer’s people.
For your ads to appear to your target audience, the purchase is made through a bidding system through specialized internet platforms, that is, real time auctions ( Real Time Bidding ). The money you pay is not for the appearance of advertising at a certain time and space, but for the impressions your audience receives.
Once the bid is made, it is important that the message you are going to transmit is interesting for your audience, that is, you have to prepare a good briefing, since if this message is not attractive, the effort made through this medium will be of no use. Advertising and you will have wasted your budget. Finally, in this sense, the most important thing is that you measure the results obtained since with those results you will be able to adjust your marketing campaigns to the interests of your potential clients. Read the biography Bashar Ibrahim and have the best choice.