Launching an online business is a big endeavor. You need the right tools to get the results you wants. There is no shortage of options but most tend to focus on one specific task. This forces people to use multiple tools for different facets of their operation. They may not always be compatible or interoperable. They increase complexity with all of the different logins and data that you have to input repeatedly. Wouldn’t it be great if you can do everything you need in a single platform? This is exactly the idea behind two of most popular platforms today. Below is a comparison of Kartra vs Kajabi:
Features
Both of these are cloud-based software that allows you to access the tools and the data on any device. They are incredibly similar in their list of features so it can be difficult to pick one over the other. They can provide website builders, automated emails, membership sites, funnel builders, affiliate marketing tool, and so much more. It’s nearly identical with most of the difference coming from the implementation and the focus. You can pick either of them and be completely satisfied if you are only doing simple things like creating your first website and analyzing your statistics. It starts to get interesting when you dig deep into the details.
Cost
Kajabi offers a free 14-day trial so you can try all of their features without making any commitment. Meanwhile, Kartra will ask for a nominal $1 fee for their 14-day trial. Go ahead and try both as they are essentially free, although it is easier to get onboard Kajabi since you don’t have to whip out your card. As for the actual cost of the plans, Kartra turns out to be more accessible with its Starter Plan costing only $99 a month. Its most expensive plan is at $499 with unlimited pages, products, and membership sites. Kajabi starts out at $149 a month for the Basic plan and goes up to $399.
Strengths
Ultimately, your choice will depend on the kind of activities you would like to pursue. They may be similar but they do have their own strengths and weaknesses. For example, Kartra is better when it comes to ecommerce and marketing. If you are trying to sell items online, then you may want to go with them. Kajabi has similar tools but not as polished as the package Kartra has. You will have an easier time setting up emails, funnels, and product pages. You will also be able to set up your own helpdesk pretty quickly. This feature is not present in the Kajabi plans.
Kajabi has its own focus which are blogging, site creation, courses, and webinars. People who are trying to sell themselves as a brand will probably be happier with this platform. They have a cleaner drag and drop builder interface, lots of templates, and excellent results. You can upload a course and sell it to others for a fee. Build your community and keep them engaged with weekly or monthly webinars.