We’ve outlined six opportunities for fintech marketing agencies in 2022, including the rise of “bankerless bank,” the potential to cut red tape via APIs and blockchain, and more. This report was written by a team of experts in marketing and public relations for fintech, with more than 15 years of experience in financial services marketing. In concluding this report, we have identified specific opportunities for the leading fintech marketing agencies to capitalize on in the next year.
What will the fintech marketing agency of the future look like? We explore the role that consumer trends will play in shaping what remains one of the fastest-growing sectors. How can financial technology companies tap into the opportunity that fintech marketing agencies offer? As a leading marketplace for digital finance and financial services, we have the answers to these questions and more. One of the most exciting areas for fintech marketing agencies is an emerging payment technology for the financial services industry. A new crop of experts is taking advantage of this technology to help start-ups and established businesses develop marketing strategies that will propel them into the next decade.
Fintech is a financial innovation; this term refers to new technology in the financial sector. While it is a relatively new term, the widespread use of fintech marketing agencies has grown in recent years.
As a fintech marketing agency, you can help your clients translate complex data into understandable insights for the public. Many large financial institutions already have in-house marketing departments, but as more people turn to fintech apps, marketers are needed to make sense of this data. We’ve seen an uptick in people signing up for webinar marketing services since the beginning of the pandemic.
The fintech space continues to evolve, with established players expanding their services, and new business models emerging. Find out more about marketing trends in 2022 by registering for our free webinar. Fintech is an area that is expanding rapidly. In a world of ever-increasing corporate digital footprints, financial businesses will be well served to focus on their digital marketing efforts as part of a long-term strategy. That, in turn, provides a great deal of opportunity for all types of marketers—but especially those who are invested and experienced in working with financial institutions.
Newcomers to the fintech industry have strong reasons to be excited, as digital trends and innovations are accelerating at an unprecedented rate. Contributing factors include the proliferation of data centres and cloud-based services, digital transformation, and AI. Over the next few years, fintech companies will have to take on the challenge of addressing changing customer needs in the financial products and services landscape. They’ll need to develop new ways to meet evolving consumer expectations and desires while responding to the disruptive forces of change happening around them.
In this article, we have looked at how the fintech industry, and the financial services industry more generally, can evolve to stay relevant for their customers in a rapidly evolving landscape. Digital marketing strategies are essential to the success of Fintech companies. The development is rapid and the competition tough, so you need to use every possible weapon in your arsenal. Of course, it’s undeniable that social media channels, email newsletters, and informative blog posts are all important, yet there is another type of content that can make your marketing campaign more successful! We’re talking about webinars.