There are millions of sellers on Amazon, and most of them are small operations limited to either a single individual or a bunch of friends working together. In short, there is a lot of work, and most people do not have the time to pay attention to all aspects of this business.
Since it’s a highly competitive marketplace, scaling it without assistance in marketing and other aspects of the business is a tough task. If you are running an Amazon business, you must be aware that scaling new heights on this platform often requires the help of an Amazon agency.
Many agencies out there offer help with various aspects of digital marketing, such as product listing optimization, PPC campaigns, keeping up to date with changes in Amazon policy, and other such things. There are so many agencies that choosing one can quickly get overwhelming.
You do not want to end up in a situation where you have to drop multiple agencies, one after another, to find one that works best for you. Trying out new agency’s costs time, energy, and money which is better spent on your core business. This is why you should listen to the experts and follow these tips to choose the right Amazon agency.
If you have been selling on Amazon for quite some time, you must be aware of how to market your products on the platform. More importantly, you would know what to avoid to stay on the good side of marketplace algorithms. Simply put, you already have the required information, and you can use it to find out whether the people running the agency know what they’re doing.
During the interview with the agency, ask them about their best practices and how they can grow your business on that platform. Ask them about the things to avoid and the optimization techniques they use.
The next thing you need to look at is the members’ expertise. Various things go into becoming a successful seller on this platform, such as PPC management, product listing optimization, store setup, branding, and other such things. A one-person agency is not capable of tracking all these things.
A good agency should have a team of experts with at least one expert in each aspect. The information about the team members is usually available on the agency’s website, but if it’s not there, you should always ask them about team members’ experience. It will give you a good idea of the team’s expertise behind the agency.
It won’t be wrong to say that an agency is as good as its roster of clients. If they do not have reputable clients or several clients, it is unlikely they will handle your business and help you grow. If they are just getting started, they might not be the right fit for you.
Usually, these agencies are owned and operated by people who run their own Amazon business. They typically start doing these things for their own business, and once their popularity grows, they also start providing such services to other businesses. Simply put, most reputed agencies in this line of business have an existing list of clients, which should give you a good idea of their knowledge, expertise, and willingness to help you achieve success.
A successful Amazon agency might not be willing to share their exact process with you, but they won’t shy away from giving you the strategy used by them in broad strokes. If you feel that the agency is hiding something and is not transparent about its techniques, stay away from them and look for another agency.
Overall, several Amazon agencies claim to be the expert at growing your business on the platform, but not everyone has the required expertise and experience. You should check out their existing roster of clients ask them about the experience of their team members and the strategy they will use to grow your business to choose the right agency for your Amazon business.