So, you managed to put up your small business successfully but are struggling with building a compelling and memorable brand. We know how complicated raising brand identity for small business is, especially if you are new to the industry. After all, you are competing against competitors established for years while still thinking of ways to get recognized.
If you’re unsure where to start your marketing endeavors, check out our tips on building your brand – from researching to hiring small business branding services.
Perform your Research
All effective marketing campaigns root in thorough research on your target market. You need to build a convincing brand that resonates well with your customers, so take your time to understand their demands, interests, likes and dislikes, activities, and values. You can obtain this information through survey forms and interviews.
After familiarizing yourself with your target market, perform some competitor research. Where do your current competitors stand? How do they promote themselves, and what possible strategies do they use to catch and retain consumer attention?
Develop your Brand’s Personality
Every company has its unique personality that sets them apart from the rest. You should determine what character your business will have – traditional, playful, and fun; adventurous, earnest, enthusiastic –since this will help you develop your brand strategies later in your identity building.
Be consistent and authentic in delivering your brand’s personality through various channels, such as logo making and customer service approach. Your company’s personality should also match the theme, products and services, and mission/vision.
Create your Assets
Now for the fun part: creating visual assets to spread across the market. These assets include logo, color palettes, typography, iconography, tone of voice, images, videos and materials for your marketing campaigns, and style for use. These visuals are paramount to the memory retention of your target customers, so be sure to design them in the most captivating way possible while still delivering your intended message.
Be sure to incorporate clarity, consistency, and commitment into your brand’s visual assets. Customers should be able to interpret your brand, and it should have the same voice across all materials. Branding takes time, so don’t give up when things don’t go your way the first time.
Partner with a Branding Services Agency
Developing your brand will not be a straightforward process. The research phase alone takes time and resources, and you’ll need to figure out the most effective strategies to turn your ideas into tangible concepts. Allow a digital marketing agency to build a compelling brand for you.